Digital Marketing Training

SEO,SMO,SEM,SMM,Email Marketing,Press Release

Digital Marketing(Duration 2 Months)
  • Module 1 - Introduction
  • Introduction to Digital Marketing
  • Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking
  • Ranking algorithms
  • Page Ranks
  • Web Designing Basics
  • WYSIWYG Editors
  • Module 2 - Search Engine Optimization (SEO)
  • SEO - On Page Optimization
  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research
  • Keyword Density Analysis and Placement
  • Title/Description/Keywords & Various Other Meta Tags Development
  • Site (URL) Structure Analysis
  • Web Designing Basics and WYSIWYG Editors
  • URL renaming/re-writing
  • Content Development Check
  • Brief Keyword Competition Review
  • H1, H2, H3 Tags
  • Anchor Text
  • Existing Web Content Optimization
  • Image Optimization
  • Use of robots.txt
  • HTML Validation
  • Doorway Pages
  • Invisible Text
  • Cloaking
  • Creation of XML / HTML / ROR / Text Sitemaps
  • Submitting sites to Google and Yahoo Webmasters
  • Canonical / 404 Implementation
  • Google Sitemap Creation
  • Yahoo Sitemap Creation
  • Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management
  • Creating of Favicons
  • SEO - Off Page Optimization
  • Search Engine Submission
  • Directory Submission
  • DMOZ Submission
  • Article submission
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business centre submissions
  • Press Release Submission
  • Content editing & Content Rewriting
  • Direct Link Exchange / Direct Link Building
  • One-Way
  • Two-Way / Reciprocal / Link Exchange
  • Three-Way
  • Leveraging Local Search
  • Google Mapping/Listing
  • Press release news syndication
  • RSS (Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds
  • Yahoo Answer Link Building
  • Linked in Link Building Strategies
  • Online Reputation Management
  • Social Book Marking
  • Video Optimization
  • Black Hat / Grey Hat / White Hat SEO
  • Latent semantic indexing
  • Sandbox Effect
  • SEO Reporting
  • SEO - Essential Tools:-
  • Google Keyword Tool
  • Word Tracker
  • Keyword Spy
  • Keywords Position Checker
  • Keyword Density Checker
  • Meta Description Creation
  • Google Analytics
  • Stats Counter
  • Module 3 - Search Engine Advertising (SEA)
  • Category - Search Engine Marketing (SEM)
  • Category - Pay Per Click (PPC)
  • SEO vs PPC
  • Landing Pages
  • Tracking Bounce Rates and Conversions
  • Landing Page Optimization
  • Testing Landing Pages
  • SEA - Google Adwords
  • Introduction to Online Advertising and Adwords
  • Adwords Account and Campaign Basics
  • Adwords Ad Formats
  • Policies and Ad Quality Issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google Display Network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Overview of Local Business Listings and Maps
  • Selling and Representing Adwords
  • SEA - Microsoft AdCenter (Bing Ads)
  • Introduction to Microsoft AdCenter
  • Editorial Guidelines
  • Landing Page Relevance and Quality Guidelines
  • Intellectual Property Guidelines
  • Click Quality
  • Getting Started - Accounts and Campaigns
  • Microsoft AdCenter Targeting
  • Microsoft AdCenter Tracking Performance
  • Microsoft AdCenter Optimizing Performance
  • Microsoft AdCenter Budgeting and Billing
  • Microsoft AdCenter Desktop
  • Module 4 - Social Media Optimization (SMO):-
  • Category - Social Media Marketing (SMM)
  • Introduction to Social Media
  • Advantages over other forms of Online Marketing
  • Social Media Strategy
  • SMO - Facebook:-
  • Latest trends
  • Difference between Profiles, Places, Groups and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Pages (Dos & Donts)
  • Facebook Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Facebook Places and check-ins
  • Facebook credits
  • Facebook and ecommerce
  • Advantages and challenges
  • SMO - LinkedIn:-
  • Introduction to LinkedIn
  • Creating the right profile & settings
  • Increasing reach and visibility
  • Linkedin Groups
  • Answers, events, messaging & testimonials
  • Company Pages
  • SMO - Twitter
  • Introduction to Microblogging & Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing, listening, research
  • Business examples: E-commerce, Support (listening and responding), PR, Image
  • Who to follow
  • Tweeting (Responding to others, RT, HashTags, Direct Messages)
  • Tracking Code
  • Ghost writers and the importance of disclosure
  • Twitiquette
  • Advertising – tweet for pay
  • Twitter Lists
  • Twitter Account Promotion
  • Searching tweets and users
  • Measuring Influence
  • Tools
  • SMO - YouTube
  • Online video – content is king
  • Viral’ films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting Youtube Videos
  • SMO - Google+
  • Setting Social Objectives
  • Social Strategies & Tactics for Google+
  • +1s & Sharing
  • Integration with your site
  • Promoting a Brand on Google+
  • Tools
  • - URL Shortening Tools
  • Module 5 - Online PR, News & Reputation Management
  • Category - Social Media Marketing (SMM)
  • Introduction to Online Press Releases
  • Handling the Press - the golden rules
  • Successful Marketing and PR Strategies
  • Press releases that work
  • Organizing 1-2-1 press interviews
  • Using pictures effectively
  • Sourcing PR information
  • Market research for PR use
  • Introduction to Online Reputation Management
  • Generating Buzz
  • Five Stars at Customer Review Sites
  • Tips for ensuring your happy customers spread the word.
  • Ensure your customers defend you from a bad review.
  • Responding to negative reviews
  • Reducing negative reviews
  • Blogging for Brand Control
  • Social Networking Meets Reputation Management
  • Module 6 - Social Media Advertising (SMA)
  • Category - Social Media Marketing (SMM)
  • Category - Pay Per Click (PPC)
  • SMA - Facebook:-
  • Communicating Value of Display on Facebook
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine
  • SMA - LinkedIn
  • Communicating Value of Display on LinkedIn
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine
  • SMA - Twitter
  • Communicating Value of Display on Twitter
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine
  • SMA - YouTube
  • Communicating Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine
  • Module 7 - Email Marketing
  • Email Service Providers (ESPs)
  • Planning and delivering email campaigns
  • Online Customer acquisition
  • Encouraging web visitors to subscribe
  • Crafting effective registration processes
  • Customer retention strategies
  • Choosing frequency schedules
  • Creating effective email campaigns
  • Understanding conversion and performance metrics
  • Inbox Delivery
  • Reducing abandonment and bounce rates
  • Structured approaches to testing
  • A/B and Multivariate testing
  • Analyzing test results
  • Important Laws on Email Marketing
  • Module 8 - Web Analytics:-
  • Google Analytics
  • Setup
  • Installation techniques
  • campaign tracking & Analysis
  • Interpreting essential website data
  • Motion Charts
  • Advanced Segmentation
  • Custom reporting
  • Advanced Filters
  • Clicky
  • Getclicky.com Setup
  • Real-time Statistics
  • Click usage
  • A/B Testing
  • Optimizely
  • Visual Website Optimizer
  • - KPI ANALYSIS
  • - Multivariate testing
  • - Internal Search Analytics
  • - Website Surveys
  • - Multi-channel analytics
  • Module 9 - Content Marketing
  • Digital content
  • Microsites
  • White papers
  • Webcasts/webinars
  • Podcasts
  • Video portals
  • Interactive online
  • Events
  • Module 10 - Mobile Marketing
  • Introduction To Mobile Marketing
  • Mobile Marketing Definition
  • Mobile Marketing Association (View)
  • Components Of Mobile Marketing
  • Ways To Do Mobile Marketing
  • Fast Facts On Mobile Marketing
  • Push & Pull SMS
  • Introduction To WAP
  • WAP Campaign Operations
  • Voice Portal
  • Mobile Gaming
  • Mobile Contest Hosting
  • Advertorial Ring Back Tone
  • Static Mobile Ad Formats
  • Dynamic Mobile Ad Formats
  • Mobile Marketing Ecosystem
  • Best Practices
  • Module 11 - Google Adsense
  • Introduction to Google AdSense
  • Google AdSense Program
  • Google AdSense Approval Process
  • Google AdSense Secrets
  • How to Get Relevant AdSense Ads
  • Google AdSense Ad Format Sizes
  • High Paying sites on AdSense
  • Making Money with Google AdSense
  • Google AdSense Ad Colors
  • Google AdSense Revenue Sharing
  • Google AdSense Optimization Tips
  • Module 12 - Blogging
  • Blogs Creation
  • Blogs Submission
  • Blogs Promotion
  • Blogs Weekly Postings
  • Blogs Commenting
  • Module 13 - Affiliate Marketing
  • Basics of eMarketing
  • Understanding Affiliate Marketing
  • Intelligent Keyword Research & Analysis
  • Choosing Right Products: ClickBank, CJ
  • Choose The Right Domains & Hosting Provider
  • Banners / Promos / Discounts
  • Building Affiliate Pages Using CMS
  • Marketing Mix: SEO / PPC / SMM
  • Email List, Autoresponders
  • Campaign Measurement and Tracking

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